Aayushi Pitta











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Made with love by Aayushi.

Project 04-


Maggi Masala Noodles:
Re-Brand



January - March 2023
Brand Identity:
Logo, Packaging, Billboard and Motion Design A current work-in-progress project based on rebranding an existing brand. I chose to work on Maggi— an international, well-known Nestle brand that produces noodles, seasonings, and instant soups. Below is my 
on-going work on the rebrand of the logo. Starting with two different typefaces and trying variations of how Maggi can be better represented. 
Rebranded Logo Varieties:

Colored Versions of the Logo Drafts:


Final Rebranded Logo varieties:



Final Rebranded Logo Motion Design:


Final Rebranded Logo on existing product packages: